What to know before you buy media relations

If you are about to buy media relations, a clear brief and the right package make all the difference. This short guide covers both, using a real offer on micraa as the example.

A quick checklist

• Look at the sample images and check that the style matches what you have in mind.
• Start with the smallest package if you are testing a new seller, then scale up.
• Check usage rights if the result will be used commercially.
• Write a short brief with your goal, audience and any examples you like. It saves a revision.

What you get

Here is how one media relations offer on micraa, “I will build a targeted journalist media list for your announcement”, breaks down:

• Basic ($15.99): everything in Basic; 60 contacts sorted into tiers by fit; A recent-article link showing why each contact fits, 2 revisions
• Standard ($39.99): everything in Basic; 60 contacts sorted into tiers by fit; A recent-article link showing why each contact fits, 2 revisions
• Premium ($71.99): everything in Standard; 120 contacts across national, trade and local media; Three story angles matched to each tier, 3 revisions

How it works on micraa

1. Pick a package and add any extras you need.
2. Pay securely. The seller gets your brief and starts work, with delivery in about 12 h.
3. Review the delivery and ask for changes if something is off.
4. Approve the delivery when you are happy. If you do not request a revision within 3 days, payment is released to the seller automatically.

Related topics: media list, journalist list, press outreach, pr research, ai

FAQ

How much does media relations cost?

On micraa you can start from $15.99 for this offer. Larger packages include more versions and revisions.

What if I need changes?

Each package lists how many revisions are included. Request changes from your order page before approving the delivery.

What should I put in my brief?

Your goal, where the result will be used, any size or format needs, and one or two examples you like.